When we polled fellow marketers on the social media challenges they face, it became loud and clear that the balance between finding time and fresh content ideas is a constant battle for them. If you’re reading this article, it probably is for you, too.
The thing about content is that we all have it at our disposal - it’s in how we expend it that determines the success of our strategy. It bears to be repeated that long-term success doesn’t happen overnight; it requires constant course correction.
So shake things up a little bit and diversify your social media posts with these 15 tried-and-true content ideas.
10. Compile Top Lists: Create a weekly round-up of popular news or top headlines in your industry to build conversation and position your company as an expert resource.
11. Pass the Mic: Collecting feedback through polls and surveys not only provides you with a wealth of information, it will inform your next product or campaign and show that you value your audience’s opinions. Plus it’s a chance to showcase your fun side, as Charmin demonstrates.
Creating a social media content strategy and sticking to it can be tricky for any business owner or marketer. Like the rest of us, you’ll find days where you run into a case of writer’s block, lose inspiration, or let your efforts fall to the wayside in favor of other priorities.
The key to success is opening yourself up to new ideas and experimenting to see what fares (or flounders!) for your business. If you want to learn more, watch our “Share and Tell: Your Cure for Social Media Anxiety” webinar.
Ready to get started? Download our Social Media Toolkit to get all the best tools for researching, developing and designing your social media content.