<img height="1" width="1" src="https://www.facebook.com/tr?id=1822328764713115&amp;ev=PageView &amp;noscript=1">


Latest Stories

Featured Stories

Filter By Categories
April 17, 2015

4 Critical Questions Your Website Must Answer

4_Critical_Questions_Your_Website_Must_AnswerSo you've done the hard work of researching and identifying the keywords for your website, making sure you're only using one primary keyword per webpage to optimize on-page SEO.

Now you're ready to start creating content that will wow and engage your website visitors, convert them into leads and (hopefully) loyal repeat customers.

Read more: How to Convert Website Visitors Into Leads

But before you get too far down the path, there are four basic questions you must make sure that your website's content is answering to ensure your website is working as hard as it should be.

  • Will people know what I do within seconds?
  • Will they understand what page they're on and what it's about?
  • Will they know what to do next?
  • Why should they buy/subscribe/download from this site instead of from someone else?

Ideally, you want your visitors to know the answers to these questions.  It should be readily apparent what your site is about, what they can do here and why they should take action. If it's not, you most likely will lose website visitors and have a high bounce rate for your site.  Nobody wants that!

4 Critical Questions Your Website Must Answer

On your homepage and most important pages, consider these helpful tips for delivering the right message:

  • Create a few headlines and sub-headline ideas for your most important pages. To combat question #4 (why should I buy from you?) use a powerful value proposition and steer clear from generic cliches and corporate speak.
  • Make sure to include clear calls-to-action and next steps. Include links in your body copy, next step links at the end of the copy and calls-to-action wherever appropriate. Make it as easy as possible for your visitors to navigate your site.  Show them where you want them to go.
  • Test your copy. For the most accurate indication of a winning headline, use A/B testing to determine which variation drives the most conversions. You can use tools like Google's Content Experiments or services like Usability Hub.


Download FREE eBook Now: 10 Things You Need to Know  About Online Marketing


Subscribe Email

Produce your next direct mail campaign efficiently & on buget. Click to learn more.