If you're a nonprofit, chances are you've heard of GivingTuesday.
According to their website, "GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good."
Many nonprofits worldwide take advantage of this beautiful day of global giving to appeal to their donors and encourage donations.
So how can you come up with a solid marketing strategy of your own to ensure your audience doesn't forget you on this global day of giving? Let's look into it.
Before you start your marketing campaign, put together a clear set of goals you'd like to achieve - whether that's a certain amount of donations, growing your number of donors, or increasing the average donation amount. Having a clear goal in mind will allow you to measure the success of your GivingTuesday campaign.
Be sure to go to GivingTuesday's website and add your organization to the list of businesses that are participating in GivingTuesday.
Why is this an important step? By adding your organization, your nonprofit will show up with a list of other organizations in your donors' area that may not already be supporting you.
Additionally, donors who signed up to receive their weekly communications may have the opportunity to learn more about you, and free marketing is always a bonus for any nonprofit.
GivingTuesday offers a variety of free resources to help nonprofits promote the fact that they're taking part in #GivingTuesday.
Some of their resources include:
• Key Messaging Ideas
• Ideas for Foundations
• Ideas for Small Businesses
• How To for Hosting a Virtual Rally
• Do Good Calendar
• Press Release
You can also download different logos you can use with your marketing imagery.
As we mentioned earlier, this is a global movement. Each country has its unique hashtag that they use to ensure their marketing efforts don't get missed.
You can locate resources, including graphics, on their website.
Is your nonprofit in the United States? Check out GivingTuesday's page that notes established hashtag communities and different causes you can tag in your marketing campaign.
Instead of making GivingTuesday a stand-alone fundraiser, brainstorm ways to integrate it with your overall annual campaign so you can utilize your existing marketing efforts.
Using content you already have will not only save you time but ensure that your GivingTuesday endeavors stay consistent with your messaging.
Looking for more ways that you can generate attention before, during, and after GivingTuesday? Contact us today and request a copy of our Nonprofit Marketing Book to find everything you need to create successful marketing campaigns all year round.