Google dominates the world of online search, both paid and organic. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained Google Partner status.
A Google Partner certification recognizes an agency’s experience, expertise, and AdWords performance. If a company has attained Partner status, you can feel confident that they know a thing or two about advertising with Google products.
The qualifications for Google Partner status are as follows:
- Demonstrate Adwords skills and expertise through individual certification
- Meet monthly Google ad spend requirements
- Fulfill performance standards by delivering strong client and company growth
- Create a Partner profile
Not just any company can meet the Partner qualification standards. But we happen to know one that does: Imagewerks, our in-house digital and creative agency. They earned their Partner status earlier this year.
To learn more about Google Partner certification and credentials, head to the Imagewerks blog.