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Direct mail is still the tried and true way to engage with your customers.

A study by the United States Postal Service^® notes that 98% of Americans check their mailboxes every day.

Knowing that, how can you be sure that your message is resonating with your audience? A great way is a simple thing called a QR code.

A QR code is a 2D barcode that opens a PURL or performs other actions, such as make a call, add an event to your calendar, download an app, and much more when scanned with a smartphone camera.

QR codes offer a secondary function by allowing you to track user data - information such as when and how many times the code was scanned and location.

You can integrate QR codes into your campaign by directing your consumers to:

• digital coupons

• specialized landing page

• sign-up form

• member-only website

• social media accounts

• event information

• videos that offer more information

15% of companies are currently using QR codes in their direct mail, and that number is projected to continue to grow. 

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