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November 10, 2014

Is Your Website Current on These 3 Critical Items?

Website DesignHaving a responsive website, or a website that adjusts to different device types and screen sizes, is incredibly important. For example, 57% of smartphone users say they won't recommend a business with a poorly designed mobile site and 72% of tablet owners purchase online from their tablets each week. But having a responsive website is just one part of your digital marketing strategy.

Here are some other areas to keep in mind when developing your digital marketing strategy:

  • Design: Well-designed websites are more than just attractive websites. They take less time to load, are responsive, provide high quality content and graphics, and are designed with the user in mind. With the average American's attention span at just 8 seconds, it's crucial that your website provides an engaging experience.
  • Search engine optimization (SEO): Do a quick search for your company on the Internet. If you're in the senior housing industry and located in Bloomington, try searching for "senior living Bloomington." How far down in the results was your website located? You can boost your search engine rank by using SEO tactics such as keywords, inbound links, and social media.
  • Analytics: Have you ever wondered, "Where is my traffic coming from? What page is most or least popular? Are people watching our videos?" Analytics allows you to measure these to understand who visits your website, where they came from, and what they do on your website. You can then use these findings to create a better experience for your visitors.

Streamworks offers full digital marketing services and we can help you create an engaging website experience for your customers. Sign up for a free website assessment where we'll analyze all of the above aspects of your website and give you our recommendation for improving it.

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