At Streamworks, we call it marketing gold, waiting to be mined.
It’s database marketing, a form of direct marketing that uses databases to gather, interpret, and analyze large volumes of information about customers. The data is then compiled to create targeted strategies, customize messages, and ultimately, increase profits
We suggest the following tools:
postal system's registry.
Learn how to get more from your database.
Learn how to squeeze every drop from your current customer and prospect database. Get tips and advice from a Streamworks Database Marketing Expert—without cost or obligation.
Editor’s note: this blog post was originally published in December 2014 and has been updated to include additional information.