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At Streamworks, we call it marketing gold, waiting to be mined.

It’s database marketing, a form of direct marketing that uses databases to gather, interpret, and analyze large volumes of information about customers. The data is then compiled to create targeted strategies, customize messages, and ultimately, increase profits

.

We suggest the following tools:   

• Data appending and profiling: Get a deeper understanding of consumers’ characteristics and find additional prospects.

• Segmenting: This slices and dices your data to customize and target your messages, cross-sell and upsell, and effectively utilize loyalty campaigns and other customer-focused strategies.

• Geo-coding: Attaching the latitude and longitude coordinates of an address to your data file can focus your campaign with laser-like accuracy on an exact area.

• National Change of Address system: Keep it clean by running your data files regularly through the

  postal system's registry.

• Marketing lists: Find and acquire the most relevant lists to uncover new prospects and get the right offer to the right person at the right time.

• Data security: Here at Streamworks, we’ve installed enhanced security measures that are independently verified on an annual basis through third-party audits.

Learn how to get more from your database.

Learn how to squeeze every drop from your current customer and prospect database. Get tips and advice from a Streamworks Database Marketing Expert—without cost or obligation.

 Editor’s note: this blog post was originally published in December 2014 and has been updated to include additional information.