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Why You Should Track Your...

  When sending time-sensitive mailpieces such as checks, statements or sales offers, it’s ...

8 Ways Personalization Ca...

  When it comes to your marketing, a name could be the difference between mediocre and out...

Capture New Donors by Re-...

  Everyone has a website but is yours growing your donor base?

USPS Outlook for 2019: Pr...

  This month, the United States Postal Service (USPS) filed proposed price changes with th...

7 Direct Mail Formats Des...

  All direct mail is not created equal.

Tips on How to Plan an A/...

  One of the best ways to get to know your consumers is through A/B testing.

Using Emotion to Drive Re...

  In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and ...

3 Keys to Effective Data-...

  For today’s marketer, information truly is power.   The wealth of data available to us t...

Using Direct Mail for Acq...

  Even in the digital age, direct mail continues to be one of the most effective marketing...

How to Increase Ad Conver...

  We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high ...

Stop Wasting Digital Ad S...

  The average adult spent 5.9 hours a day with digital media in 2017, so it’s no surprise ...

USPS Informed Delivery: I...

  Over the past couple years, this blog page has talked a lot about integrated marketing—t...

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