This week's topic focuses on how to reduce direct mail expenses when using design templates.
Rather than designing new direct mail campaigns from scratch, consider developing a few templates that you can repurpose or reuse. By setting up a few templates with standard parameters for art, headlines, and offers, you can easily update and refresh each campaign without spending extensive time and money on design.
Design templates are perfect for:
• Letter packages
• Marketing Collateral
On average, creating a self-mailer from scratch can cost $1,500 - $3,500 in design time alone. Let's assume you are mailing a different self-mailer each month. By creating a design template and only changing copy and a few images, your design cost can decrease by as much as 50%. A template can save up to $21,000 in design fees for just one monthly campaign. If your mailing schedule is high volume, using design templates can save you over $100,000 per year.
Streamworks has designed direct mail templates that are postal compliant and offer a variety of layout options. Request a Sample Kit.
If you would like to chat about ways to create efficiencies with your direct mail campaigns or if you need a quote on your next project, please contact us today.