Making New Year resolutions is a tradition for many of us. We resolve to lose weight, eat better or get organized. But there is one resolution that every marketer should make (and keep) this year: resolve to evaluate the health of your database and make data hygiene a priority.
A marketing campaign will only be as successful as the data it uses. What is incomplete, misleading or outdated data costing you?
Below are some data hygiene best practices to consider when evaluating the health of your database
Not sure where to start? Learn how to squeeze every drop of profit from your current customer and prospect database. Get tips and advice from a Streamworks Database Marketing Expert -- without cost or obligation.