All companies face logistical challenges in executing marketing plans. That’s true whether you’re a large company with satellite offices all over the country, a smaller company that utilizes remote sales representatives, or an average-sized company just trying to conduct business as efficiently and cost-effectively as possible.There are many services out there that promise to streamline your marketing operations, but one of the most effective solutions for efficiently organizing and distributing marketing materials is marketing-on-demand software.
Marketing-on-demand software is an online platform that allows you to manage, customize, and distribute marketing materials on an as-needed basis. Better yet, it empowers your team members by giving them access to the materials they need, whenever they need them.
Enlisting a marketing on demand tool solves many of the logistical challenges companies face with their marketing. Here’s just a few of the challenges you can overcome with the help of a marketing-on-demand platform.
A marketing on demand platform allows you to upload all of your marketing assets into one central location. This is your opportunity to integrate all your disparate print and digital materials and make them accessible from one single portal, regardless of where a team member is located.
According to a 2011 survey, workers spend on average of 8.8 hours per week searching for information. That adds up to 52 working days per year and a serious hit to productivity and the bottom line. A marketing on demand platform helps curtail this number by allowing you to keep all your marketing assets in one central location, making them easier to manage and find.
2. Brand Compliance
A common challenge companies encounter with remote sales teams or independent dealers is that in a pinch they’ll customize marketing materials themselves rather than going through the proper channels, often ignoring brand standards or even creating content that may be inaccurate.
This challenge is particularly serious for companies in regulated industries, when issues of compliance have legal consequences. With marketing on demand, you can control which components of your marketing materials are customizable, and even retain final approval before materials go to print.
In an ideal world, your sales team would have access to the collateral they need precisely when they need it. With marketing on demand, that ideal world is your reality. Marketing on demand software streamlines the lag time between a request for materials and delivering them to team members in the field. The more efficiently your salespeople receive resources, the more efficiently they can seal the deal with prospective customers.
Marketing on demand platforms allow you to print on an as-need basis, so you can say goodbye to obsolete inventory and wasted resources. Print just as many copies as you need, never any more and never any less.
Personalized marketing materials are an essential part of one-to-one marketing and the customer acquisition process. But finding the time and resources to provide local markets and remote teams with personalized marketing materials is a real challenge for corporate marketing departments.
With a marketing on demand platform, you can create templates that end users personalize with their location, industry or product information, greatly improving the efficiency of your marketing materials while decreasing time to market.
Marketing on demand services streamline the relationship between marketing and logistics. From one central interface, you can localize assets, organize workflows, manage budgets, enforce branding specifications, and moderate access to collateral based on custom criteria such as market, user role, and more.
Ready to streamline your marketing operations?
Streamworks recently introduced our own marketing on demand platform, Stream360. Schedule a free software demo to determine whether Stream360 is the right solution for your business needs.