The length of your online content has a direct impact on how well it performs (we’re talking reach, likes, clicks, comments, shares, etc). Writing captions, tweets, and posts that are the ideal length for their platform will allow you to maximize engagement and increase results.Continue Reading »
Last year, Streamworks partnered with the Guthrie Theater in Minneapolis to design and implement a direct mail fundraising campaign to help them reach their 2016 fundraising goal.
We designed an A/B test for the direct mail campaign that pitted long-form copy against short-form. One version was a flashy 6x10 full-color brochure that reflected the bold look and feel of the Guthrie’s recent rebrand, mailed in a see-through envelope showcasing the high-design cover. The second version was a long-form appeal letter, mailed in a #10 envelope.
Which one do you think performed better?Continue Reading »
Editor's note: This post was originally published in June 2016 and has been updated with enhanced content.
It’s no breakthrough that emotions are the key to consumers’ hearts (and wallets). What may come as more of a surprise is that digital marketing is not the most powerful tool for harnessing consumer emotions—direct mail is. Of course, quality still counts and poorly executed direct mail will still find its way into the trashcan. The secret to an impactful direct mail piece is copy that taps into emotional drivers of consumer behavior.Continue Reading »
When we polled fellow marketers on the social media challenges they face, it became loud and clear that the balance between finding time and fresh content ideas is a constant battle for them. If you’re reading this article, it probably is for you, too.Continue Reading »
Online users are insatiable when it comes to new content. Just ask the 500,000 new users who join Facebook every day, sharing over 4.75 billion pieces of content worldwide on a daily basis.
This eagerness for new and engaging content should be seen as an opportunity, not an opposition. Somewhere out there in cyberspace are hundreds if not thousands of users looking for precisely the kind of content that only your brand can create. It’s just a matter of connecting with them.
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How many times have you deleted an email from a business or brand without opening it? How many times have you done so today?
Email marketing is a ripe opportunity for brands to engage with customers, build trust, and generate business. It’s cost-effective, too—according to the Direct Marketing Association, the ROI for email marketing is over 4,300%! But it only works if you can get customers to actually open your emails.Continue Reading »
We live in a very technology-dependent society, where everyone is connected to just about everything. We use the Internet in place of everyday jobs and tasks, blurring the lines between online activity and real-life experiences. Chances are, you can probably list off at least five wireless and Internet-based gadgets within eyeshot.Continue Reading »
These days, anyone with an online platform, something to say, and something to sell can call themselves a content marketer. There are enough tools at our disposal that the barrier of entry for basic content marketing is as minimal as having an internet connection.Continue Reading »
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There’s a lot to love about email: it’s cost effective, a natural fit for data segmenting and A/B testing, and easy to integrate with other marketing channels like direct mail. Below are four of our favorite and proven email campaigns that we think should be part of your marketing mix:
A buyer persona is a research-based representation of your ideal customers based on demographics, behavior patterns, motivations, and goals. By using buyer personas to segment your database, you’ll better market and reach your ideal customers. In fact, 70% of consumers said they are comfortable receiving ads and content crafted specifically to them (Print in the Mix).
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