Smart marketers are always looking for ways to lift response ways and incorporate multiple channels into their direct mail campaigns. IP Targeting, or using online banners targeted only to those records on your direct mail lists, is an effective way to combine direct mail and digital advertising.Continue Reading »
Unless they’re regaling you with the details of their recent gall bladder surgery, there is no such thing as “too much information” when it comes to your customers. The more you know about your customers, the more effectively you can segment your data and tailor your offers and messages, which we all know is a formula for marketing success.
The trick is that marketing databases are not a perfect, out-of-the-box product; they’re dynamic and evolving. How do you go about filling in the missing pieces of information? That’s where data appending comes into play. Data appending is a cost-effective way to learn more about your customers and possibly identify new prospects to market to.Continue Reading »