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3 Keys to Effective Data-...

  For today’s marketer, information truly is power.   The wealth of data available to us t...

Maximize Your Marketing w...

  Right offer, right audience, right time—those have been marketing’s three tent poles sin...

You're Only As Strong As ...

  Of the contacts in your database, how many do you think you have inaccurate information ...

5 Tips To Make Sure Your ...

Machines are great. They can produce direct mail pieces quickly and reliably but sometimes...

Don't Make These 10 Commo...

When executed well, direct mail campaigns can be a highly effective marketing tool. Avoid ...

Clean Data, Clean Profit:...

  Data changes are moving at the speed of light, requiring constant care and maintenance t...

Use Data Appending to Fin...

  Unless they’re regaling you with the details of their recent gall bladder surgery, there...

Resolve To Make Data Hygi...

Making New Year resolutions is a tradition for many of us.  We resolve to lose weight, eat...

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