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Maximize Your Marketing with Data Segmentation

Posted on Nov 21, 2017

Right offer, right audience, right time—those have been marketing’s three tent poles since most of us can remember. But in an age of ever-accumulating data, consumers have come to expect a much more refined and personalized relevance from the advertising they receive, both online and offline. 

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5 Tips to Improve Your Email Send Reputation

Posted on Oct 17, 2017

When businesses first started employing email marketing, it was common to use the old spray-and-pray approach: buy targeted lists, send out mass email blasts and hope for a modest response that would produce a few qualified leads. And why not? It only made sense to cast as wide a net with your email marketing as possible, right? 

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You're Only As Strong As Your Database: The Importance of Ongoing Data Hygiene

Posted on Jul 25, 2017

Of the contacts in your database, how many do you think you have inaccurate information for? If your guess is anywhere near 32%, you’re right on target for the average American company. You might not think that having inaccurate or out-of-date data for 32% of your contacts is that big of a deal, but that defunct data can translate into 23% of your revenue lost – not to mention the loss of potential revenue. 

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5 Tips To Make Sure Your Direct Mail Campaigns Are 100% Accurate

Posted on Jun 06, 2017

Machines are great. They can produce direct mail pieces quickly and reliably but sometimes … stuff happens. They break down. They jam up. There’s a misfeed. And for the majority of direct mail campaigns, it’s not a big deal when this happens. The jammed stock is counted as spoilage, the machine is reset, and production continues. 

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Don't Make These 10 Common Direct Mail Mistakes

Posted on May 16, 2017

When executed well, direct mail campaigns can be a highly effective marketing tool. Avoid making these ten common mistakes to ensure that your next direct mail campaign is a success:

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25% of Your Email List Will Depreciate This Year: Here's How to Make Up For It

Posted on Mar 28, 2017

Email marketing databases decay at an average rate of 2% per month, which means you can expect your email list to depreciate roughly 25% per year. How can you tell which addresses in your database have gone bad (and protect your online reputation in the process)?

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Clean Data, Clean Profit: An 8-Step Data Hygiene Checklist

Posted on Dec 14, 2016

Data changes are moving at the speed of light, requiring constant care and maintenance to ensure it remains in good standing. Is your database up to the task?

In 30 minutes from now, 120 business addresses will change, 75 phone numbers will be reassigned, and 30 new businesses will begin to take shape. (Source: D&B The Sales and Marketing Institute.)

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Protect Your Online Reputation :: How to Find Out if Your Emails are Valid

Posted on Aug 02, 2016

Email marketing databases decay at an average rate of 2% per month, which means you can expect your email list to depreciate roughly 25% per year. How can you tell which addresses in your database have gone bad (and protect your online reputation in the process)?

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Insider Tips to Lower Your Direct Mail Costs

Posted on Feb 26, 2016

Did you know commercial postal rates will decrease April 10, 2016?  (Learn more here.)  That got us thinking: besides postage, what other insider tips and tricks are out there to keep your direct mail budgets in check?  Read on to learn some creative ways to lower costs and best practice reminders to make sure you’re maximizing your direct mail dollars.

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Use Data Appending to Find Missing Customer Info

Posted on Jan 26, 2015

Unless they’re regaling you with the details of their recent gall bladder surgery, there is no such thing as “too much information” when it comes to your customers.  The more you know about your customers, the more effectively you can segment your data and tailor your offers and messages, which we all know is a formula for marketing success.

The trick is that marketing databases are not a perfect, out-of-the-box product; they’re dynamic and evolving.  How do you go about filling in the missing pieces of information?  That’s where data appending comes into play. Data appending is a cost-effective way to learn more about your customers and possibly identify new prospects to market to.

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