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Beyond a First-Name Basis: Why it Pays to Profile Your Customers

Posted on May 23, 2017

96% of consumers acknowledge having received mistargeted promotional information and 94% have taken steps to break their relationship with the brand or service, including automatically deleting emails (68%) and unsubscribing from lists (54%).

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How to Find Leads That "Look Like" Your Best Customers

Posted on Aug 18, 2015

What if all of your leads were just as dedicated as your most-loyal customers? You know – those repeat customers who never fail to buy and buy again. You know who they are, and more importantly, you know how to market to them. So how can you find those perfect leads that match your current customers? It’s simple, leverage data.

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Data Profiling :: Learn More About Your Best Customers

Posted on Jan 30, 2015

You know who they are.  They buy more.  They click through more. They’re your best customers. But how much do you really know about your best customers? And wouldn’t it be great if you could find prospects that look just like them?

Data profiling (like Streamworks’ Stream Profile tool) can provide valuable insights about your best customers and identify attributes that you can target for your customer acquisition efforts.

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