You may already know that direct mail is still a highly effective marketing tactic with an important role to play in your inbound marketing strategy that often drives a 10-30x higher response rate than digital tactics, especially among millennials. But as with any proven marketing tactic, there’s always room to increase ROI by reducing production costs.Continue Reading »
Unless you’re in a regulated industry, security probably isn’t the first thing that comes to mind when you’re outlining criteria for a new marketing partner. However, in today’s technologically integrated world, data security is one of the most important qualities that a marketing partner can possess.Continue Reading »
If you work in a regulated industry such as financial services or healthcare and have sensitive customer information to protect, you’re well aware of the importance of data security. What you may be less confident about is how to know you’re working with a secure print vendor.Continue Reading »
In our 24/7 business environment, customers expect (and often demand) 100% uptime. That means no interruption in production, delivery, or service, come hell or high water. Do you have a business continuity plan in place to prevent core production downtime in the event of a crisis? Have you found a trustworthy partner to help you execute that plan? If you answered “no” to either or both questions, read on.Continue Reading »
Machines are great. They can produce direct mail pieces quickly and reliably but sometimes … stuff happens. They break down. They jam up. There’s a misfeed. And for the majority of direct mail campaigns, it’s not a big deal when this happens. The jammed stock is counted as spoilage, the machine is reset, and production continues.Continue Reading »
Let’s face it: direct mail campaigns have a lot of moving parts. Between the data, designing, and producing all the components while staying within postal regulations, there’s a lot to keep track of. We’re sharing some of the most common mistakes that have caused costly delays for our clients’ direct mail projects.Continue Reading »
I've been in the direct mail industry a long time. For many years, I was the marketer working with my vendor partners who printed and produced the campaigns I toiled over. I would get sign-offs, and as long as my data and codes matched up with the correct versions, all was good in my world. I moved on to the next thing on my to-do list.
Several years later, I became the direct mail and printing vendor and I learned just how much I was taking for granted about the production of my marketing campaigns. I was blissfully ignorant to how much could go wrong and realized I probably should have been requiring more quality control measures to be in place.Continue Reading »
Streamworks LLC, one of the Twin Cities’ leading integrated marketing communications organizations, announced it has completed both the SSAE 16 SOC1 Type 2 and AT 101 SOC2 Type 2 audits. These audit certifications demonstrate Streamworks’ commitment to the highest standards of operational controls, quality services and data security for the clients it serves.Continue Reading »
The New York Times published a very interesting and detailed article a couple weeks back on how companies are collecting data on you and what they end up doing with it. I had a few discussions with friends after reading this and understandably (and often depending on the person’s profession) the conversations ranged from distress that our privacy is being completely undermined to admiration at finding ways to make use of all this information customers are “providing”.
I fancy myself a bit of a contradiction on this issue: personally I tend to err on the side of caution about what information I share about myself in both the virtual and physical world, but professionally I work in an industry that benefits greatly from gleaning the minute details when building databases. Not only does having specific information about potential prospects and customers have the ability to lead to improved sales, but it also means our customers are able to market smarter – so, in theory, end consumers are only getting messages most relevant to them and not a lot of non-applicable ”junk”.Continue Reading »