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Maximize Your Marketing w...

Right offer, right audience, right time—those have been marketing’s three tent poles since...

Use RFM Segmentation to C...

How do you market to your customers if you aren’t aware of their needs? Better yet, how do...

Answer These 5 Questions ...

A buyer persona is a research-based representation of your ideal customers based on demogr...

Data Segmenting :: Key to...

Send the right offer (or message) to the right audience at the right time.  It’s an old ma...

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