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Mining For Marketing Data...

At Streamworks, we call it marketing gold, waiting to be mined.   It’s database marketing,...

Maximize Your Marketing w...

  Right offer, right audience, right time—those have been marketing’s three tent poles sin...

You're Only As Strong As ...

  Of the contacts in your database, how many do you think you have inaccurate information ...

Beyond a First-Name Basis...

  96% of consumers acknowledge having received mistargeted promotional information and 94%...

Clean Data, Clean Profit:...

  Data changes are moving at the speed of light, requiring constant care and maintenance t...

8 Direct Mail Programs Yo...

Your customer database has the potential to be marketing gold. But first you need to imple...

Data Profiling :: Learn M...

You know who they are.  They buy more.  They click through more. They’re your best custome...

Use Data Appending to Fin...

  Unless they’re regaling you with the details of their recent gall bladder surgery, there...

Data Segmenting :: Key to...

Send the right offer (or message) to the right audience at the right time.  It’s an old ma...

Resolve To Make Data Hygi...

Making New Year resolutions is a tradition for many of us.  We resolve to lose weight, eat...

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