If you haven’t noticed by now, we’re pretty strong proponents of integrated marketing here at Streamworks. Reaching consumers across multiple channels with a cohesive marketing message isn’t just good for brand management—it delivers better results.Continue Reading »
Email is still the most effective online channel for lead generation. And there’s a lot to love about email: it’s cost effective, a natural fit for data segmenting and A/B testing, and easy to integrate with other marketing channels like direct mail.
If you want to make sure you’re getting the most bang for your lead-generating buck, why not give email marketing a fresh look? Below are four easy—and proven—email campaigns we think should be part of every marketing mix.Continue Reading »
You may already know that direct mail is still a highly effective marketing tactic with an important role to play in your inbound marketing strategy that often drives a 10-30x higher response rate than digital tactics, especially among millennials. But as with any proven marketing tactic, there’s always room to increase ROI by reducing production costs.Continue Reading »
It’s no secret that marketing has been transformed by the advent of digital communication. As devices and data delivery have advanced, so have the expectations of consumers. So with marketers scrambling to provide customers with the latest, greatest consumer experience—why does a traditional offline marketing vehicle like direct mail still outperform most digital tactics?Continue Reading »
Google dominates the world of online search, both paid and organic. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained Google Partner status.Continue Reading »