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Is Augmented Reality the Next Step in Integrated Marketing?

Posted on Nov 14, 2017

From direct mail’s inherent trustworthiness to its usefulness in boosting online marketing efforts, print is a highly effective way to generate inbound results. Still, there is no denying that consumer behavior is being reshaped daily by new technology.

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2018 Planning: How to Increase Efficiencies & Maximize Your Direct Mail Budget

Posted on Nov 08, 2017

The temperatures are dropping, the days are getting shorter, and almost all the leaves have fallen. It can only mean one thing: Budget planning season is upon us. Your primary goal in 2018 should be to increase production efficiency in order to maximize your direct mail marketing dollars to their fullest. 

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USPS Outlook for 2018: Proposed Rate Increase To Take Effect January 21

Posted on Oct 19, 2017

This month, the United States Postal Service (USPS) filed proposed price changes for Market Dominant and Competitive products with the Postal Regulatory Commission that will take effect on January 21, 2018 if approved.

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Using Direct Mail for Acquisition vs. Retention

Posted on Sep 07, 2017

Attracting new customers is five times more expensive than marketing to existing ones, and the competition for the dollars of each new customer is fiercer than ever. According to the Pareto rule (which has been proven by analysis of real consumer data), 80% of your revenue comes from 20% of your existing customers. And yet 44% of companies put more effort into acquisition campaigns than they do retention. Why? 

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How To Increase Direct Mail Accuracy While Reducing Production Costs

Posted on Aug 30, 2017

You may already know that direct mail is still a highly effective marketing tactic with an important role to play in your inbound marketing strategy that often drives a 10-30x higher response rate than digital tactics, especially among millennials. But as with any proven marketing tactic, there’s always room to increase ROI by reducing production costs.

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5 Ways Direct Mail Can Boost Your Digital Marketing

Posted on Aug 15, 2017

It’s no secret that marketing has been transformed by the advent of digital communication. As devices and data delivery have advanced, so have the expectations of consumers. So with marketers scrambling to provide customers with the latest, greatest consumer experience—why does a traditional offline marketing vehicle like direct mail still outperform most digital tactics? 

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7 Things to Verify Before Choosing a Secure Print Vendor

Posted on Jul 18, 2017

If you work in a regulated industry such as financial services or healthcare and have sensitive customer information to protect, you’re well aware of the importance of data security. What you may be less confident about is how to know you’re working with a secure print vendor.

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4 Ways to Build Trust with Direct Mail

Posted on Jul 06, 2017

In a study from Marketing Sherpa, 76% of surveyed consumers said they trusted traditional offline advertising like direct mail over online channels such as pop up ads, banner ads, video posts and social media marketing. While that statistic should not deter marketers from pursuing consumers through the digital platforms we all live by (and let’s be honest, we do live by them), it does indicate that the reports of direct mail’s demise are not only premature—but utterly false. 

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Do You Have a Business Continuity Plan in Place?

Posted on Jun 27, 2017

In our 24/7 business environment, customers expect (and often demand) 100% uptime. That means no interruption in production, delivery, or service, come hell or high water. Do you have a business continuity plan in place to prevent core production downtime in the event of a crisis? Have you found a trustworthy partner to help you execute that plan? If you answered “no” to either or both questions, read on. 

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5 Tips To Make Sure Your Direct Mail Campaigns Are 100% Accurate

Posted on Jun 06, 2017

Machines are great. They can produce direct mail pieces quickly and reliably but sometimes … stuff happens. They break down. They jam up. There’s a misfeed. And for the majority of direct mail campaigns, it’s not a big deal when this happens. The jammed stock is counted as spoilage, the machine is reset, and production continues. 

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