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Is Augmented Reality the Next Step in Integrated Marketing?

Posted on Nov 14, 2017

From direct mail’s inherent trustworthiness to its usefulness in boosting online marketing efforts, print is a highly effective way to generate inbound results. Still, there is no denying that consumer behavior is being reshaped daily by new technology.

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2018 Planning: How to Increase Efficiencies & Maximize Your Direct Mail Budget

Posted on Nov 08, 2017

The temperatures are dropping, the days are getting shorter, and almost all the leaves have fallen. It can only mean one thing: Budget planning season is upon us. Your primary goal in 2018 should be to increase production efficiency in order to maximize your direct mail marketing dollars to their fullest. 

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USPS Outlook for 2018: Proposed Rate Increase To Take Effect January 21

Posted on Oct 19, 2017

This month, the United States Postal Service (USPS) filed proposed price changes for Market Dominant and Competitive products with the Postal Regulatory Commission that will take effect on January 21, 2018 if approved.

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Using Direct Mail for Acquisition vs. Retention

Posted on Sep 07, 2017

Attracting new customers is five times more expensive than marketing to existing ones, and the competition for the dollars of each new customer is fiercer than ever. According to the Pareto rule (which has been proven by analysis of real consumer data), 80% of your revenue comes from 20% of your existing customers. And yet 44% of companies put more effort into acquisition campaigns than they do retention. Why? 

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