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4 Marketing Emails You Should Be Sending

Posted on Feb 04, 2016

There’s a lot to love about email: it’s cost effective, a natural fit for data segmenting and A/B testing, and easy to integrate with other marketing channels like direct mail. Below are four of our favorite and proven email campaigns that we think should be part of your marketing mix:

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Drip Marketing :: How To Close a Sale Without Making a Call

Posted on Oct 20, 2014

It was one of the biggest phone calls of our contractor client's life: He and his wife were about to become first-time grandparents. The two dropped everything to visit their daughter, her husband and the new arrival.

Meanwhile, a prospect with a tight deadline found the contractor’s company website.

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Nurture Customer & Prospect Relationships with Drip Marketing

Posted on Oct 06, 2014

Beauty isn’t the only thing that’s in the eye of the beholder.

The success of an email marketing campaign hangs on the reaction of the recipient when your message hits their inbox.

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