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25% of Your Email List Will Depreciate This Year: Here's How to Make Up For It

Posted on Mar 28, 2017

Email marketing databases decay at an average rate of 2% per month, which means you can expect your email list to depreciate roughly 25% per year. How can you tell which addresses in your database have gone bad (and protect your online reputation in the process)?

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7 Ways to Keep Your Email List Squeaky Clean

Posted on Feb 06, 2017

Editor’s Note: This blog post was originally published in April, 2016 and has been updated with fresh content.

When it comes to a successful email list strategy, marketers are increasingly recognizing that while quantity is good, quality is even better. More than two-thirds of marketing professionals said that growing and maintaining email lists are critical to the success of their strategy, deeming them top challenges for their marketing programs. But a high-quality list isn’t something that happens overnight.

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The ABCs on A/B Testing in Email Campaigns

Posted on Oct 25, 2016

Your email database is a powerful resource for capturing leads, nurturing customer loyalty, and of course, driving sales and conversions. A smart marketer does everything they can to make the most of this resource. Using the wealth of data at your disposal in your email marketing automation platform, you can (and should) be constantly seeking to improve your email campaigns.

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How to Grow (and Manage!) Your Email List Organically

Posted on Aug 16, 2016

Your email list is the one medium of digital communication over which you have full reign. Facebook makes seemingly arbitrary decisions about which followers will actually see your posts. On Twitter, your tweets get lost in the shuffle of a constantly updating pipeline of content. With an email list, you get to determine when and what content is delivered to your audience.

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Protect Your Online Reputation :: How to Find Out if Your Emails are Valid

Posted on Aug 02, 2016

Email marketing databases decay at an average rate of 2% per month, which means you can expect your email list to depreciate roughly 25% per year. How can you tell which addresses in your database have gone bad (and protect your online reputation in the process)?

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Don't Speak Robot & 6 Other Tips for a Successful Email Drip Campaign

Posted on Jul 26, 2016

What if you could press a button and all your lead generation and nurturing tasks would take care of themselves, leaving you free to focus on other aspects of growing your business?

Well…you can. It’s called email marketing automation, and when it’s done right, it nurtures your database with personalized, useful content that turns prospects into customers and customers into brand-loyal advocates.

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10 Email Marketing Hacks to Boost Your ROI

Posted on Mar 22, 2016

How many times have you deleted an email from a business or brand without opening it? How many times have you done so today?

Email marketing is a ripe opportunity for brands to engage with customers, build trust, and generate business. It’s cost-effective, too—according to the Direct Marketing Association, the ROI for email marketing is over 4,300%! But it only works if you can get customers to actually open your emails.

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4 Marketing Emails You Should Be Sending

Posted on Feb 04, 2016


There’s a lot to love about email: it’s cost effective, a natural fit for data segmenting and A/B testing, and easy to integrate with other marketing channels like direct mail. Below are four of our favorite and proven email campaigns that we think should be part of your marketing mix:

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4 Emails We Think Are Awesome

Posted on Jan 18, 2016

Hey- guess what! Your clients WANT to hear from you, and with a little inspiration, your prospects will too. Our friends over at HubSpot posted a blog with examples of great email marketing campaigns. (See the article here). We loved it, and wanted to elaborate on some of our favorite ideas.

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Which Email Marketing Metrics Should Be Tracked?

Posted on Jul 29, 2015

Diving into the world of email marketing analytics can seem a bit overwhelming, especially with the wide variety of metrics to keep track of. How do you know which email metrics to track and how your results measure up? 

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