When businesses first started employing email marketing, it was common to use the old spray-and-pray approach: buy targeted lists, send out mass email blasts and hope for a modest response that would produce a few qualified leads. And why not? It only made sense to cast as wide a net with your email marketing as possible, right?Continue Reading »
Email is still the most effective online channel for lead generation. And there’s a lot to love about email: it’s cost effective, a natural fit for data segmenting and A/B testing, and easy to integrate with other marketing channels like direct mail.
If you want to make sure you’re getting the most bang for your lead-generating buck, why not give email marketing a fresh look? Below are four easy—and proven—email campaigns we think should be part of every marketing mix.Continue Reading »