Never let it be said that direct mail and inbound marketing can’t play well together. With a little creative thinking, direct mail can be a heavy-hitter in your inbound marketing strategy. Direct mail drives a response rate 10 to 30 times higher than email, so don’t let this impactful tool go overlooked. Follow the tips in this blog post to design campaign strategy that effectively incorporates direct mail tactics into your overall inbound funnel.Continue Reading »
What if you could press a button and all your lead generation and nurturing tasks would take care of themselves, leaving you free to focus on other aspects of growing your business?
Well…you can. It’s called email marketing automation, and when it’s done right, it nurtures your database with personalized, useful content that turns prospects into customers and customers into brand-loyal advocates.Continue Reading »
Online users are insatiable when it comes to new content. Just ask the 500,000 new users who join Facebook every day, sharing over 4.75 billion pieces of content worldwide on a daily basis.
This eagerness for new and engaging content should be seen as an opportunity, not an opposition. Somewhere out there in cyberspace are hundreds if not thousands of users looking for precisely the kind of content that only your brand can create. It’s just a matter of connecting with them.
Continue Reading »
There is an important role for direct mail to play in your inbound marketing strategy. We already know that direct mail drives a response rate 10 to 30 times higher than email. It’s just a matter of devising a campaign strategy that effectively incorporates direct mail tactics into your overall inbound funnel.Continue Reading »
We live in a very technology-dependent society, where everyone is connected to just about everything. We use the Internet in place of everyday jobs and tasks, blurring the lines between online activity and real-life experiences. Chances are, you can probably list off at least five wireless and Internet-based gadgets within eyeshot.Continue Reading »
A buyer persona is a research-based representation of your ideal customers based on demographics, behavior patterns, motivations, and goals. By using buyer personas to segment your database, you’ll better market and reach your ideal customers. In fact, 70% of consumers said they are comfortable receiving ads and content crafted specifically to them (Print in the Mix).
Continue Reading »
Generating leads is a priority for nearly every business and organization, but knowing where to start can seem like an overwhelming task. The solution is simple – use your website to offer valuable content that appeals to your target audience. Your content should be the foundation of your lead generation strategy – it will entice and convert your website visitors and help keep you top-of-mind when they’re ready to buy.Continue Reading »
Generating leads – both high in quantity and quality – is a marketer’s most important objective. A successful lead generation engine is what keeps the sales funnel full of prospects and your bottom line moving in the right direction. So, what is the secret to successful lead generation? Here, we’ll outline four building blocks of successful lead generation.Continue Reading »