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The Role of Direct Mail in Your Inbound Strategy

Posted on Apr 04, 2017

Never let it be said that direct mail and inbound marketing can’t play well together. With a little creative thinking, direct mail can be a heavy-hitter in your inbound marketing strategy. Direct mail drives a response rate 10 to 30 times higher than email, so don’t let this impactful tool go overlooked. Follow the tips in this blog post to design campaign strategy that effectively incorporates direct mail tactics into your overall inbound funnel.

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Don't Speak Robot & 6 Other Tips for a Successful Email Drip Campaign

Posted on Jul 26, 2016

What if you could press a button and all your lead generation and nurturing tasks would take care of themselves, leaving you free to focus on other aspects of growing your business?

Well…you can. It’s called email marketing automation, and when it’s done right, it nurtures your database with personalized, useful content that turns prospects into customers and customers into brand-loyal advocates.

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Inside Google AdWords :: Industry Benchmarks to Inform Your Search Strategy

Posted on Jun 03, 2016

It can be a challenge to determine the ROI of your Google AdWords campaigns without seeing the numbers in context. The metrics that define success for one company or industry don’t always translate to the next. So how do you know how you rank among your competitors? Continue Reading »

6 Secrets for Creating Better Content

Posted on May 05, 2016

Online users are insatiable when it comes to new content. Just ask the 500,000 new users who join Facebook every day, sharing over 4.75 billion pieces of content worldwide on a daily basis.

This eagerness for new and engaging content should be seen as an opportunity, not an opposition. Somewhere out there in cyberspace are hundreds if not thousands of users looking for precisely the kind of content that only your brand can create. It’s just a matter of connecting with them.

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The Role of Direct Marketing in Your Inbound Strategy

Posted on Apr 04, 2016

There is an important role for direct mail to play in your inbound marketing strategy. We already know that direct mail drives a response rate 10 to 30 times higher than email. It’s just a matter of devising a campaign strategy that effectively incorporates direct mail tactics into your overall inbound funnel.

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Multiple Marketing Channels, One User Experience

Posted on Mar 10, 2016

We live in a very technology-dependent society, where everyone is connected to just about everything. We use the Internet in place of everyday jobs and tasks, blurring the lines between online activity and real-life experiences. Chances are, you can probably list off at least five wireless and Internet-based gadgets within eyeshot.

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Answer These 5 Questions to Develop Buyer Personas

Posted on Dec 10, 2015

A buyer persona is a research-based representation of your ideal customers based on demographics, behavior patterns, motivations, and goals. By using buyer personas to segment your database, you’ll better market and reach your ideal customers. In fact, 70% of consumers said they are comfortable receiving ads and content crafted specifically to them (Print in the Mix).

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25 Website ‘Must Haves’ For Driving Traffic, Leads & Sales (Download E-Book)

Posted on May 27, 2015

We all know how important a website is to a business’s online strategy. Almost every business, whether B2B, B2C, non-profit, local or global, needs an online presence to reach buyers in the internet age. A company's website is its virtual storefront.

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How to Create Irresistible Offers that Generate Leads

Posted on May 11, 2015

Generating leads is a priority for nearly every business and organization, but knowing where to start can seem like an overwhelming task.  The solution is simple – use your website to offer valuable content that appeals to your target audience. Your content should be the foundation of your lead generation strategy – it will entice and convert your website visitors and help keep you top-of-mind when they’re ready to buy.

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4 Building Blocks of Successful Lead Generation

Posted on May 05, 2015

Generating leads – both high in quantity and quality – is a marketer’s most important objective. A successful lead generation engine is what keeps the sales funnel full of prospects and your bottom line moving in the right direction. So, what is the secret to successful lead generation? Here, we’ll outline four building blocks of successful lead generation.

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