Today’s consumers are moving targets. To stay competitive, your message much reach them where they truly live—online, offline and on the go. Direct mail, click-through ads, social media marketing and mobile experiences can no longer stand alone as separate consumer experiences. And none of them can be ignored. Why?Continue Reading »
The length of your online content has a direct impact on how well it performs (we’re talking reach, likes, clicks, comments, shares, etc). Writing captions, tweets, and posts that are the ideal length for their platform will allow you to maximize engagement and increase results.Continue Reading »
Attracting new customers is five times more expensive than marketing to existing ones, and the competition for the dollars of each new customer is fiercer than ever. According to the Pareto rule (which has been proven by analysis of real consumer data), 80% of your revenue comes from 20% of your existing customers. And yet 44% of companies put more effort into acquisition campaigns than they do retention. Why?Continue Reading »
You may already know that direct mail is still a highly effective marketing tactic with an important role to play in your inbound marketing strategy that often drives a 10-30x higher response rate than digital tactics, especially among millennials. But as with any proven marketing tactic, there’s always room to increase ROI by reducing production costs.Continue Reading »
It’s no secret that marketing has been transformed by the advent of digital communication. As devices and data delivery have advanced, so have the expectations of consumers. So with marketers scrambling to provide customers with the latest, greatest consumer experience—why does a traditional offline marketing vehicle like direct mail still outperform most digital tactics?Continue Reading »
While using a multi-channel marketing strategy may be a no-brainer, measuring its success can be a different story. Our friends at Target Marketing have devised a budget-friendly way to measure your multiple marketing channels so you can make informed decisions about the channels in your marketing mix.Continue Reading »
The emergence of new technologies has given direct mail a competitive edge in our increasingly digital and mobile age. Thanks to these new advances, recipients have the ability to engage with a direct mail piece through their smartphone or tablet, seamlessly marrying the offline and online experiences together for maximum results.Continue Reading »
Editor’s note: this blog post was originally published in August 2016 and has been updated to include additional information.
Marketers, get ready: mailboxes are about to get digital.
Slated for a nationwide roll-out by April 2017, the USPS is piloting a service called Informed Delivery that lets customers digitally preview their mail before it arrives. Subscribers of the service will receive an email every morning that captures the front side of letter-size mail, giving visibility who the sender is and to whom the letter is addressed.Continue Reading »
What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter it into a database, then forget about it? Or C) Nurture it, maintaining consistent contact that establishes a relationship and guides the lead down your sales funnel?
The correct answer is C.