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Four Secrets to a Highly Effective Direct Mail Lead Nurturing Campaign

Posted on Mar 07, 2017

What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter it into a database, then forget about it? Or C) Nurture it, maintaining consistent contact that establishes a relationship and guides the lead down your sales funnel?

The correct answer is C.

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Direct Mail Inspiration : : 6 Examples of Interactive Design

Posted on Nov 08, 2016

The biggest challenge with designing any direct mail piece is to create something compelling enough so that your recipient won’t just toss it in the trash without taking a closer look. Direct mail involvement pieces are designed to pique the recipient’s interest enough for them to actually interact with the piece and (ultimately) (hopefully) take action.

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The Marketing Metrics That Matter for Your Bottom Line

Posted on Aug 30, 2016

Our favorite way to describe the vast ocean of marketing metrics available to us these days is that we are “drowning in data, but parched for insight.” We have a seemingly unlimited supply of metrics at our fingertips, but you’ll find yourself at a loss to really gauge the success of your marketing efforts unless you know which numbers provide the most insightful benchmarks for your business.

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How to Grow (and Manage!) Your Email List Organically

Posted on Aug 16, 2016

Your email list is the one medium of digital communication over which you have full reign. Facebook makes seemingly arbitrary decisions about which followers will actually see your posts. On Twitter, your tweets get lost in the shuffle of a constantly updating pipeline of content. With an email list, you get to determine when and what content is delivered to your audience.

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Don't Speak Robot & 6 Other Tips for a Successful Email Drip Campaign

Posted on Jul 26, 2016

What if you could press a button and all your lead generation and nurturing tasks would take care of themselves, leaving you free to focus on other aspects of growing your business?

Well…you can. It’s called email marketing automation, and when it’s done right, it nurtures your database with personalized, useful content that turns prospects into customers and customers into brand-loyal advocates.

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Inside Google AdWords :: Industry Benchmarks to Inform Your Search Strategy

Posted on Jun 03, 2016

It can be a challenge to determine the ROI of your Google AdWords campaigns without seeing the numbers in context. The metrics that define success for one company or industry don’t always translate to the next. So how do you know how you rank among your competitors? Continue Reading »

Use Behavior Insights to Increase Landing Page Conversions

Posted on May 16, 2016

When creating a new landing page, it’s easy to get caught up in the behind-the-scenes flurry of visits, clicks and conversions that we use to measure success. It’s so easy, in fact, that many marketers lose sight of the true key to landing page conversions: the actual, real live humans behind the screens.

After all, those humans are the people you’re talking to. The humans you’re trying to win over. Your target audience. All the tools and data in the world won’t make a difference if you forget to factor in the human element.

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How To Use Social Media To Find New Leads

Posted on Sep 28, 2015

The rise of social media has provided marketers with a fantastic opportunity to find and generate new leads. Because people have the ability to connect and chat with others based on their interests (including problems your company may offer a solution to), social media can be an organic way to establish and nurture relationships.

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Which Email Marketing Metrics Should Be Tracked?

Posted on Jul 29, 2015

Diving into the world of email marketing analytics can seem a bit overwhelming, especially with the wide variety of metrics to keep track of. How do you know which email metrics to track and how your results measure up? 

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Five Ways to Generate More Leads

Posted on Jun 08, 2015

Your website isn’t a silo. Marketers must utilize many other channels in order to maximize their lead generation efforts. In this sense, a channel might be a retail store, a social media platform or an email. The objective is to make it easy for buyers to research, evaluate and purchase the products in any way that is easiest for them. It’s all about having the right marketing mix. With that in mind, here are five channels that should be a part of your lead generation strategy.

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