As marketers, we’re reaching customers in more diverse, personalized ways than ever before. And as a result, we’re seeing our audiences expand and our markets multiply. However, the rise of multichannel marketing has challenges.Continue Reading »
Your sales team is driven, resourceful, and creative. That’s what makes them such an asset to your company. But those same qualities can lead to one of a marketer’s worst nightmares: the salesperson who’s gone rogue and created their own collateral.Continue Reading »
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There’s a lot to love about email: it’s cost effective, a natural fit for data segmenting and A/B testing, and easy to integrate with other marketing channels like direct mail. Below are four of our favorite and proven email campaigns that we think should be part of your marketing mix:
It was one of the biggest phone calls of our contractor client's life: He and his wife were about to become first-time grandparents. The two dropped everything to visit their daughter, her husband and the new arrival.
Meanwhile, a prospect with a tight deadline found the contractor’s company website.Continue Reading »
No matter how good you think they are, your salespeople aren't working hard enough.
They allow customers to fall through the cracks.
Now, (before Streamworks makes your sales crew's Top 10 Enemies List), we hasten to add:
They CAN’T work hard enough.Continue Reading »