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2018 Planning: How to Increase Efficiencies & Maximize Your Direct Mail Budget

Posted on Nov 08, 2017

The temperatures are dropping, the days are getting shorter, and almost all the leaves have fallen. It can only mean one thing: Budget planning season is upon us. Your primary goal in 2018 should be to increase production efficiency in order to maximize your direct mail marketing dollars to their fullest. 

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How to Use IP Targeting for Better Direct Mail Results

Posted on Oct 30, 2017

If you haven’t noticed by now, we’re pretty strong proponents of integrated marketing here at Streamworks. Reaching consumers across multiple channels with a cohesive marketing message isn’t just good for brand management—it delivers better results. 

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Succeeding in the Age of Multi-Channel Marketing

Posted on Oct 03, 2017

Today’s consumers are moving targets. To stay competitive, your message much reach them where they truly live—online, offline and on the go. Direct mail, click-through ads, social media marketing and mobile experiences can no longer stand alone as separate consumer experiences. And none of them can be ignored. Why?

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4 Email Campaigns to Generate Leads and Drive Sales

Posted on Sep 19, 2017

Email is still the most effective online channel for lead generation. And there’s a lot to love about email: it’s cost effective, a natural fit for data segmenting and A/B testing, and easy to integrate with other marketing channels like direct mail.

If you want to make sure you’re getting the most bang for your lead-generating buck, why not give email marketing a fresh look? Below are four easy—and proven—email campaigns we think should be part of every marketing mix.

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Using Direct Mail for Acquisition vs. Retention

Posted on Sep 07, 2017

Attracting new customers is five times more expensive than marketing to existing ones, and the competition for the dollars of each new customer is fiercer than ever. According to the Pareto rule (which has been proven by analysis of real consumer data), 80% of your revenue comes from 20% of your existing customers. And yet 44% of companies put more effort into acquisition campaigns than they do retention. Why? 

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5 Ways Marketing on Demand Can Boost Your Business

Posted on Aug 01, 2017

In a recent blog, we covered the importance of brand management, developing a style guide and arming employees with the tools they need to adhere to it. We also touched briefly on how a Marketing on Demand platform could help companies accomplish this more effectively and efficiently. 

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7 Things to Verify Before Choosing a Secure Print Vendor

Posted on Jul 18, 2017

If you work in a regulated industry such as financial services or healthcare and have sensitive customer information to protect, you’re well aware of the importance of data security. What you may be less confident about is how to know you’re working with a secure print vendor.

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4 Ways to Build Trust with Direct Mail

Posted on Jul 06, 2017

In a study from Marketing Sherpa, 76% of surveyed consumers said they trusted traditional offline advertising like direct mail over online channels such as pop up ads, banner ads, video posts and social media marketing. While that statistic should not deter marketers from pursuing consumers through the digital platforms we all live by (and let’s be honest, we do live by them), it does indicate that the reports of direct mail’s demise are not only premature—but utterly false. 

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5 Ways to Better Manage Your Healthcare Brand

Posted on Jul 06, 2017

It’s no secret that the healthcare landscape has changed dramatically over the past few years, and with a steady stream of baby boomers approaching their retirement years, the demand for healthcare has never been higher. The expectation for access to healthcare services, providers and information is growing exponentially each year, increasing the marketing assets required. 

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Do the Math: Measuring Multi-Channel Success

Posted on Jun 20, 2017

While using a multi-channel marketing strategy may be a no-brainer, measuring its success can be a different story. Our friends at Target Marketing have devised a budget-friendly way to measure your multiple marketing channels so you can make informed decisions about the channels in your marketing mix. 

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