Online users are insatiable when it comes to new content. Just ask the 500,000 new users who join Facebook every day, sharing over 4.75 billion pieces of content worldwide on a daily basis.
This eagerness for new and engaging content should be seen as an opportunity, not an opposition. Somewhere out there in cyberspace are hundreds if not thousands of users looking for precisely the kind of content that only your brand can create. It’s just a matter of connecting with them.
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