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Ideal Length for Social Media Posts and Online Content

Posted on Sep 12, 2017

The length of your online content has a direct impact on how well it performs (we’re talking reach, likes, clicks, comments, shares, etc). Writing captions, tweets, and posts that are the ideal length for their platform will allow you to maximize engagement and increase results. 

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15 Social Media Content Ideas to Engage Followers

Posted on Oct 18, 2016

When we polled fellow marketers on the social media challenges they face, it became loud and clear that the balance between finding time and fresh content ideas is a constant battle for them. If you’re reading this article, it probably is for you, too.

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5 Video Types That Will Boost Your Digital Strategy

Posted on Jul 12, 2016

If you haven’t already, it’s time to start making room for video in your digital and content marketing strategies. Online video has been on the rise for years, and now in 2016 it’s the dominating medium of viral content. Video drives user engagement, shares, conversions and time spent on your site. What other form of content can consistently deliver these results?

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How to Lift Your Next Direct Mail Campaign with Facebook Ads

Posted on Feb 22, 2016

Did you know that more time is spent on Facebook than anywhere else online – an average of 35 minutes a day (comScore).  And 20% of Facebook users have purchased something because of ads or comments (Ipsos). Imagine if there was a way to harness the popularity of Facebook and combine it with your direct mail campaigns.  There is a new tool called Facebook Direct Response Advertising that lets you do just that.

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How To Use Social Media To Find New Leads

Posted on Sep 28, 2015

The rise of social media has provided marketers with a fantastic opportunity to find and generate new leads. Because people have the ability to connect and chat with others based on their interests (including problems your company may offer a solution to), social media can be an organic way to establish and nurture relationships.

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14 Social Media Marketing Tools the Pros Use

Posted on Sep 11, 2015

With the ever-changing landscape of social media, shouldn’t there be tools out there to make it easier? Well luckily, tools are being developed just as fast as the social landscape is changing.

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How to Connect With Your LinkedIn Contacts on Twitter

Posted on Sep 04, 2015

Whether you’re trying to build your social media presence, share meaningful content more effectively, or better connect with customers and prospects, importing contacts from one social media channel to another can be a useful marketing tactic.

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Facebook’s Instant Articles – Is It Right for Your Business?

Posted on May 21, 2015

Instant Articles, Facebook’s new tool for interactive and faster-loading articles, was launched last week. The release has certainly created a lot of buzz and some are even calling it a game changer.  But is this new social media tool right for your business?

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