This month, the United States Postal Service (USPS) filed proposed price changes for Market Dominant and Competitive products with the Postal Regulatory Commission that will take effect on January 21, 2018 if approved.Continue Reading »
The newest ‘Mail Moments’ survey sponsored by USPS was conducted to understand the overall mail habits of consumers, specifically as they relate to the act of retrieving and sorting mail.Continue Reading »
The emergence of new technologies has given direct mail a competitive edge in our increasingly digital and mobile age. Thanks to these new advances, recipients have the ability to engage with a direct mail piece through their smartphone or tablet, seamlessly marrying the offline and online experiences together for maximum results.Continue Reading »
Editor’s note: this blog post was originally published in August 2016 and has been updated to include additional information.
Marketers, get ready: mailboxes are about to get digital.
Slated for a nationwide roll-out by April 2017, the USPS is piloting a service called Informed Delivery that lets customers digitally preview their mail before it arrives. Subscribers of the service will receive an email every morning that captures the front side of letter-size mail, giving visibility who the sender is and to whom the letter is addressed.Continue Reading »
Change is on the horizon for the United States Postal Service (USPS). On October 12, 2016, the USPS filed proposed price changes with the Postal Regulatory Commission (PRC) that, if approved, are planned to take effect on January 22, 2017. At the same time, the Postal Service announced that Standard Mail will be rebranded as USPS Marketing Mail.
Let’s face it: direct mail campaigns have a lot of moving parts. Between the data, designing, and producing all the components while staying within postal regulations, there’s a lot to keep track of. We’re sharing some of the most common mistakes that have caused costly delays for our clients’ direct mail projects.Continue Reading »
The USPS has announced six direct mail promotion programs offering incentives to increase mail volumes for the 2017 calendar year. These promotions—including one new and five continuing ones—are intended to provide marketers incentive to use direct mail to increase customer engagement with dynamic color, new print techniques, mobile technology, and traditional and innovative mail techniques. On average, participation in the promotions will provide a 2-5% postage discount.Continue Reading »
Effective April 10, 2016, the USPS will decrease postage rates by removing an exigent surcharge on mailing products and services that was imposed on December 24, 2013. The rate decrease affects both retail and commercial classes of mail. Rates will fall an average of 1 to 2 cents per piece, depending on the class of mail.Continue Reading »