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USPS Outlook for 2018: Proposed Rate Increase To Take Effect January 21

Posted on Oct 19, 2017

This month, the United States Postal Service (USPS) filed proposed price changes for Market Dominant and Competitive products with the Postal Regulatory Commission that will take effect on January 21, 2018 if approved.

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Millennials Are Mail-ennials and Other Recent USPS Findings

Posted on Apr 25, 2017

The newest ‘Mail Moments’ survey sponsored by USPS was conducted to understand the overall mail habits of consumers, specifically as they relate to the act of retrieving and sorting mail.

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7 Ways to Add Technology to Direct Mail Campaigns

Posted on Mar 20, 2017

The emergence of new technologies has given direct mail a competitive edge in our increasingly digital and mobile age. Thanks to these new advances, recipients have the ability to engage with a direct mail piece through their smartphone or tablet, seamlessly marrying the offline and online experiences together for maximum results.

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USPS Informed Delivery: Check Mail Before Walking to the Mailbox

Posted on Mar 14, 2017


Editor’s note: this blog post was originally published in August 2016 and has been updated to include additional information.

Marketers, get ready: mailboxes are about to get digital.

Slated for a nationwide roll-out by April 2017, the USPS is piloting a service called Informed Delivery that lets customers digitally preview their mail before it arrives. Subscribers of the service will receive an email every morning that captures the front side of letter-size mail, giving visibility who the sender is and to whom the letter is addressed.

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7 Winning Tips to Make Your Direct Mail Programs Profitable

Posted on Feb 28, 2017

With the recent news about postage rates increasing for the first time in three years, it got us thinking: what steps can you take to keep your budget in check while ensuring the profitability of your direct mail campaigns?

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USPS Postal Rate Changes Take Effect January 22, 2017 [Download Rate Guide]

Posted on Jan 10, 2017

Proposed postal rate changes filed by the United States Postal Service (USPS) in October 2016 have been approved by the Postal Regulatory Commission (PRC) and take effect on January 22, 2017.

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USPS Outlook for 2017 : : Proposed Price Increase, Standard Mail Rebrand

Posted on Oct 31, 2016

Change is on the horizon for the United States Postal Service (USPS). On October 12, 2016, the USPS filed proposed price changes with the Postal Regulatory Commission (PRC) that, if approved, are planned to take effect on January 22, 2017. At the same time, the Postal Service announced that Standard Mail will be rebranded as USPS Marketing Mail.

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Don't Make These Common Production Mistakes

Posted on Jul 19, 2016

Let’s face it: direct mail campaigns have a lot of moving parts. Between the data, designing, and producing all the components while staying within postal regulations, there’s a lot to keep track of.  We’re sharing some of the most common mistakes that have caused costly delays for our clients’ direct mail projects.

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6 USPS Direct Mail Promotion Programs for 2017

Posted on Jul 01, 2016

The USPS has announced six direct mail promotion programs offering incentives to increase mail volumes for the 2017 calendar year. These promotions—including one new and five continuing ones—are intended to provide marketers incentive to use direct mail to increase customer engagement with dynamic color, new print techniques, mobile technology, and traditional and innovative mail techniques. On average, participation in the promotions will provide a 2-5% postage discount.

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USPS Postal Rate Decrease to Take Effect April 10, 2016 [Download Rate Guide]

Posted on Mar 09, 2016

Effective April 10, 2016, the USPS will decrease postage rates by removing an exigent surcharge on mailing products and services that was imposed on December 24, 2013. The rate decrease affects both retail and commercial classes of mail.  Rates will fall an average of 1 to 2 cents per piece, depending on the class of mail.

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