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ADA Compliant Web Design Regulations : : What You Need to Know

Posted on Nov 22, 2016

Companies that have been waiting for the Department of Justice (DOJ) to publish the official regulations on Title III web accessibility since 2010 will have to wait a while longer, as the department recently stated that it will not publish the regulations until 2018.

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Inside Google AdWords :: Industry Benchmarks to Inform Your Search Strategy

Posted on Jun 03, 2016

It can be a challenge to determine the ROI of your Google AdWords campaigns without seeing the numbers in context. The metrics that define success for one company or industry don’t always translate to the next. So how do you know how you rank among your competitors? Continue Reading »

25 Website ‘Must Haves’ For Driving Traffic, Leads & Sales (Download E-Book)

Posted on May 27, 2015

We all know how important a website is to a business’s online strategy. Almost every business, whether B2B, B2C, non-profit, local or global, needs an online presence to reach buyers in the internet age. A company's website is its virtual storefront.

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How to Create Irresistible Offers that Generate Leads

Posted on May 11, 2015

Generating leads is a priority for nearly every business and organization, but knowing where to start can seem like an overwhelming task.  The solution is simple – use your website to offer valuable content that appeals to your target audience. Your content should be the foundation of your lead generation strategy – it will entice and convert your website visitors and help keep you top-of-mind when they’re ready to buy.

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4 Critical Questions Your Website Must Answer

Posted on Apr 17, 2015

So you've done the hard work of researching and identifying the keywords for your website, making sure you're only using one primary keyword per webpage to optimize on-page SEO.

Now you're ready to start creating content that will wow and engage your website visitors, convert them into leads and (hopefully) loyal repeat customers.

Read more: How to Convert Website Visitors Into Leads

But before you get too far down the path, there are four basic questions you must make sure that your website's content is answering to ensure your website is working as hard as it should be.

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SEO News :: Google Making Significant Change April 21 to Favor Mobile-Friendly Sites

Posted on Apr 13, 2015

Google is implementing a significant change to the way it ranks websites in its search results on Tuesday, April 21, to favor sites that are mobile-friendly. This will affect all websites, blogs and landing pages. If your website is not fully optimized for mobile devices, you most likely will see a decrease in your ranking for mobile searches.

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6 Things You Need To Know To Get On-Page SEO Right

Posted on Apr 06, 2015

Search engine optimization (SEO) can sometimes seem like a mysterious, mythical thing.  We all know getting your website to rank highly in search engines is key for getting your website found and ultimately, the success of your organization in today’s digital age. 

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How To Use Link Building To Increase Search Engine Ranking

Posted on Apr 02, 2015

Every website on the internet has the goal of being in the number one position in search engines but there is only one top spot for each keyword phrase – not everyone can make it.  So what’s the secret to reaching the top spot?  Off-page search engine optimization (SEO) is the most important factor to increasing your search ranking results.

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8 Ways To Keep Website Visitors Happy

Posted on Mar 17, 2015

Perhaps one of the biggest factors to keep visitors on your website is having a good, solid navigation system that supports all search preferences. In fact, more than three-quarters of survey respondents from a recent HubSpot study say that the most important element in website design is ease in finding information.

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Don’t Make this Costly Website Redesign Mistake

Posted on Mar 11, 2015

Congratulations!  You've completed the work of evaluating your current website and have determined that a website redesign is in order.

Redesigning your website isn’t just an exercise in aesthetics.  Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember, a great website redesign also requires that you consider (and improve) what’s under the hood.

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