Companies that have been waiting for the Department of Justice (DOJ) to publish the official regulations on Title III web accessibility since 2010 will have to wait a while longer, as the department recently stated that it will not publish the regulations until 2018.Continue Reading »
Generating leads is a priority for nearly every business and organization, but knowing where to start can seem like an overwhelming task. The solution is simple – use your website to offer valuable content that appeals to your target audience. Your content should be the foundation of your lead generation strategy – it will entice and convert your website visitors and help keep you top-of-mind when they’re ready to buy.Continue Reading »
So you've done the hard work of researching and identifying the keywords for your website, making sure you're only using one primary keyword per webpage to optimize on-page SEO.
Now you're ready to start creating content that will wow and engage your website visitors, convert them into leads and (hopefully) loyal repeat customers.
But before you get too far down the path, there are four basic questions you must make sure that your website's content is answering to ensure your website is working as hard as it should be.Continue Reading »
Google is implementing a significant change to the way it ranks websites in its search results on Tuesday, April 21, to favor sites that are mobile-friendly. This will affect all websites, blogs and landing pages. If your website is not fully optimized for mobile devices, you most likely will see a decrease in your ranking for mobile searches.Continue Reading »
Every website on the internet has the goal of being in the number one position in search engines but there is only one top spot for each keyword phrase – not everyone can make it. So what’s the secret to reaching the top spot? Off-page search engine optimization (SEO) is the most important factor to increasing your search ranking results.Continue Reading »
Perhaps one of the biggest factors to keep visitors on your website is having a good, solid navigation system that supports all search preferences. In fact, more than three-quarters of survey respondents from a recent HubSpot study say that the most important element in website design is ease in finding information.Continue Reading »
Congratulations! You've completed the work of evaluating your current website and have determined that a website redesign is in order.
Redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember, a great website redesign also requires that you consider (and improve) what’s under the hood.Continue Reading »