Have you looked to integrate your direct mail with other marketing activities, but didn’t know the right time to send? Or, have you wished you knew the location of your mail pieces? Now, these major direct mail headaches can be resolved using Track ‘n Trace, the intelligent mail tracking system.
How it works
With Track ‘n Trace, an intelligent barcode is placed on each individual mail piece, allowing you to track individual pieces by a variety of filters such as mail recipient, location or timestamp. Using the Intelligent Mail Tracking Portal, you can receive real-time delivery results on your individual direct mail pieces up until the final destination point.
The intelligent barcode includes a unique mailer ID and serial number, allowing for specific pieces, or even groups of mailers, to be tracked. Whether it’s standard, first class or periodical mail – it can all be tracked using the intelligent barcode.
Because the tracking data collection is automatic, it won’t slow down the delivery process.
Benefits of Track ‘n Trace
Tracking your direct mail pieces will help: