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July 07, 2015

Write Subject Lines That Will Get Your Emails Opened


cellphone_messageFirst impressions matter. Just like face-to-face interactions, email subject lines can make or break a connection. With all of the inbox content we’re sifting through on a regular basis, it’s important to make your subject lines stand out and leave a lasting impression.

Your subject line not only reflects the contents of the email, but also your brand. It’s important to make a positive impression with that subject line – in fewer than 50 words.

According to Chadwick Martin Bailey, 64 percent of people say they open an email because of the subject line. With that information, it’s pretty clear how important the subject line of an email truly is. Email marketers should be spending just as much time creating the email subject line as they are writing the email itself in order to craft a subject line that is strong and compelling. The contents of your email should be great, but your subject line should be even better. 


You might also be interested in this post: 10 Steps to Email Marketing Success

We know that creating subject lines may be a challenge at times, but here are a few simple guidelines to follow:

  • Describe the email contents honestly
  • Be straight forward and concise
  • Personalize your subject lines
  • Create subject lines that people can identify with
  • Add a bit of mystery
  • Avoid spam language

Looking for some more help with email subject lines? HubSpot offers some great resources to help revamp your email subject lines.

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