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January 03, 2023

2023 USPS® Tactile, Sensory, & Interactive Promotion

SW_2023 USPS® Tactile, Sensory, & Interactive Promotion


The United States Postal Service® is running several promotions throughout the year to help reduce postage expenses.  


The tactile, sensory, or interactive pieces promotion will run from February 1-July 31, 2023. The registration period started on January 9, 2023. 


The promotion includes First-Class Mail® and USPS Marketing Mail® letters and flats. This promotion offers a postage discount of 5% for campaigns that meet qualifications.


Some cost-effective treatment options include incorporating metallic inks, gloss varnishes, or soft-touch coatings.


Options include interactive pieces, such as our Zipper Mailer and Pop-Up Mailer.




The Zipper Mailer is self-mailing and efficient to produce, making it ideal for medium to large print runs. Ideas for utilizing it include invitations, special promotions, VIP offers, and loyalty programs.





The Pop-Up Mailer maximizes space for additional content to support your offer. This format works great for special promotions, invitations, loyalty programs, and VIP offers.


You can learn more about the promotion on the USPS® Postal Pro™ website, which includes a link to a webinar and a PDF download with full details.


If you have any questions or want to explore options for your next mailing, contact us to speak with a direct mail expert.


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