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Look around your office right now. Open your desk drawers. Check out your cubicle walls.

Do you see items — calendars, mugs, pens, and magnets — received from the vendors that you use daily? Give your customers a gift and you make a big, long-lasting, and positive impression.

Not all promotional products are created equal. Follow these rules to ensure your gift gives back to you.

Make it useful.

Choose something your customers won’t throw out or stash in a drawer, so you stay top of mind.

Don’t cheap out.

You don’t have to spend big bucks to make a good impression. Even inexpensive items should be of good quality, though. (A leaking pen with your company’s name on it will not win you fans.)

Make sure it promotes.

Consider carefully the information printed on your item. Will customers remember your company’s name if you use just your logo? Don’t forget to include your website address—you want to drive traffic to it.

Before receiving a promotional product, 55 percent of people had done business with the advertiser.  After receiving a promotional product, 85 percent of people did business with the advertiser.

If you have an upcoming event or trade show or just think promotional products will boost your business, get some great ideas from our product catalog.

So go ahead. Brand it. Give it. Wear it. Tote it. And let your logo do the legwork—with Streamworks Promotional Products.

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This is an updated version of a blog post that was previously published on December 8, 2014.