So you've done the hard work of researching and identifying the keywords for your website, making sure you're only using one primary keyword per webpage to optimize on-page SEO.
Now you're ready to start creating content that will wow and engage your website visitors, convert them into leads and (hopefully) loyal repeat customers.
But before you get too far down the path, there are four basic questions you must make sure that your website's content is answering to ensure your website is working as hard as it should be.
Ideally, you want your visitors to know the answers to these questions. It should be readily apparent what your site is about, what they can do here and why they should take action. If it's not, you most likely will lose website visitors and have a high bounce rate for your site. Nobody wants that!
On your homepage and most important pages, consider these helpful tips for delivering the right message: