Blog

With the end of the year quickly approaching, we decided to take a look back at our most read blog posts about direct mail from 2018. 

In the world of direct mail, it's important to keep up to date with the latest industry news, trends and strategies.

Check out our top blog posts from 2018 for some helpful direct mail tips.

1. Direct Mail Goes Digital: 5 Technologies that are Ready to Deliver

Incorporating digital preferences into your direct mail campaigns makes sense when we live in such a tech-heavy world. Fortunately, advances in technology haven’t just changed consumer behavior—they’ve given direct marketers a whole new playground of opportunities.

Technology, like augmented reality (AR) and redesigned QR codes, can be incorporated into (once) traditional direct mail to create an engaging experience that drives response and increases ROI. 

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2. Using Direct Mail for Acquisition vs. Retention
Even in the digital age, direct mail continues to be one of the most effective marketing tactics for both new customer acquisition and retention. A strong direct mail strategy combines acquisition and retention tactics. Tailor your campaigns to speak to their respective audiences, and your strategy will be even stronger.

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3. Social Media and Direct Mail: A Powerful Combination
When used together, both social media and direct mail can make current marketing more effective while delivering valuable insights for future campaigns. Three ways to get started include:

1. Uploading your direct mail list to better target social media ads
2. Using social data to improve direct mail targeting
3. Gaining valuable data driven insights to drive future strategies

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4. 9 Ideas to Increase Direct Mail Response Rates
Whether launching a new campaign or trying to beat the control, direct marketers are always looking for fresh ways to increase response rates. There are many ways you can do this including: making your mailpiece stand out in the mail, providing an offer they can’t refuse and selecting images that evoke emotion.

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5. The Role of Direct Mail in Your Inbound Strategy

Direct mail can be an effective way to get the momentum moving on your inbound strategy. Use direct mail to target prospects offline, lead them online, and then deposit them into the tide of your inbound flow—and let your content marketing strategy do the rest.

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6. Video Mailers: The Future of Direct Mail is Here

Videos have mass appeal: that’s obvious from the popularity of YouTube and Facebook. (More than 500 million hours of videos are watched on YouTube each day.) Videos aren’t going anywhere, and savvy marketers know it. By embedding videos into direct mail pieces, you can cut through the sales clutter and accomplish what so many people are trying to do: grab people’s attention. 

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Looking to plan your next digital marketing campaign? Download our handy Direct Mail Production Checklist to help you streamline your process.