Search engine optimization (SEO) can sometimes seem like a mysterious, mythical thing. We all know getting your website to rank highly in search engines is key for getting your website found and ultimately, the success of your organization in today’s digital age.
But how do you go about improving your search engine ranking? An SEO strategy has a lot of moving parts, and on-page SEO and off-page SEO both play an important role in increasing your website’s traffic.
In this post, we’ll focus on on-site SEO, or the practice of placing your most important keywords within the content elements of your website pages. These on-page elements include Headlines, Sub-Headlines, Body Content, Image Tags and Links. Many times, on-page SEO is referred to as “keyword density”.
It’s very common that businesses will do too little on-page optimization or too much (keyword stuffing). While it’s important to include your keyword as many times as necessary within a page, you don’t want to go overboard with it either. For on-page SEO done right: