As digital initiatives take up more and more of companies’ marketing budgets, many clients are asking which tactics actually work—and why.
Two digital marketing approaches that still perplex many are geofencing and remarketing. Geofencing allows you to target customers with mobile ads whenever they are within a designated geographic perimeter, while digital remarketing uses cookies to track and re-engage lost site visitors.
Both have their advantages, but which is right for you? Check out the latest blog from our in-house agency, Imagewërks Marketing, to explore the pros and cons.