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May 11, 2021

How to Integrate QR Codes in Your Direct Mail

SW_QR Codes Mail

 

Direct mail is still the tried and true way to engage with your customers.

 

A study by the United States Postal Service® notes that 98% of Americans check their mailboxes every day.

 

Knowing that, how can you be sure that your message is resonating with your audience? A great way is a simple thing called a QR code.

 

A QR code is a 2D barcode that opens a PURL or performs other actions, such as make a call, add an event to your calendar, download an app, and much more when scanned with a smartphone camera.

 

QR codes offer a secondary function by allowing you to track user data - information such as when and how many times the code was scanned and location.

 

You can integrate QR codes into your campaign by directing your consumers to:

 

• digital coupons

• specialized landing page

• sign-up form

• member-only website

• social media accounts

• event information

• videos that offer more information

 

15% of companies are currently using QR codes in their direct mail, and that number is projected to continue to grow. 

 

Learn how to integrate QR codes in your next direct mail marketing campaign by signing up for a FREE consultation with one of our direct mail professionals today.

 

Direct Marketing Assessment Streamworks

 

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