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April 02, 2015

How To Use Link Building To Increase Search Engine Ranking

How_To_Use_Link_Building_to_Increase_Search_Engine_RankingEvery website on the internet has the goal of being in the number one position in search engines but there is only one top spot for each keyword phrase – not everyone can make it.  So what’s the secret to reaching the top spot?  Off-page search engine optimization (SEO) is the most important factor to increasing your search ranking results.

Off-page SEO is about building inbound links, essentially getting other quality websites to link back to you.  Search engines call this authority or “link juice”.  By having quality websites link back to yours, they are in a sense “vouching” for the credibility of your site and are indirectly telling search engines it’s one that should be paid attention to.  The more inbound links you have, the more important your site must be, thus the higher you’ll rank.

While link building is a simple concept in theory, in reality link building (when done right) isn’t easy since adding links to other websites is sometimes out of your control.  And remember, you only want to have inbound links from quality websites – those that you are you’re proud to have “vouch” for you and are relevant to your industry. 

Here are some tips to build inbound links:

  • Create high-quality, educational or entertaining content – if people like your content, they will naturally want to link to it.
  • Submit your website to online directories – this is an easy way to start.
  • Write guest posts for other blogs – this is a win-win for both parties.  People will want extra (quality) content from others and in exchange, it’s a great way to build inbound links.
  • Research link building opportunities with other websites – but always check the authority of the websites that you are trying to get links from.  There are many tools online that allow you to check domain or page authority, such as moz.com or seoreviewtools.com.
  • And remember, never borrow, beg, barter, bribe or buy links!

Link building and off-site SEO is important, but it’s not the part to making sure your website gets found.  On-site SEO is also extremely important.  Click here to learn 6 things you need to know to get on-page SEO right.

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