The rise of social media has provided marketers with a fantastic opportunity to find and generate new leads. Because people have the ability to connect and chat with others based on their interests (including problems your company may offer a solution to), social media can be an organic way to establish and nurture relationships.
Here are a few tips to maximize the value of your time spent on social media:
Establish Credibility and Reputation
Social media can be a great way to build your credibility and expertise with a wide audience. By sharing industry-relevant content that addresses the pain points of your target prospects, you can build a reputation for yourself as an industry leader and your leads will start seeking you out as a resource.
Engagement is vital when it comes to social media, but it’s not just about just saying something, it’s about saying the right thing at the right time. You should be as helpful as possible on your platforms. Share content that solve common problems your target audience is having and jump into discussions with relevant and helpful answers. By being helpful and addressing the needs of your target audience with useful information, you’ll put you and your brand front-and-center in the eyes of potential leads.
Research, Research, Research
To get the most out of your time spent on social media, you have to be in the right place at the right time. This means that you need to know your audience, what their habits are and where they like to spend their time online.
It’s important to take the time upfront to gather information regarding where your potential leads and target audience hang out, groups they are a part of and discussions they may participate in. If your best leads and prospects aren’t coming from Facebook, but rather LinkedIn, your time is better spent sharing relevant content and engaging on that platform. Conducting thorough audience research can greatly improve your social prospecting results.
Monitor Your Channels
With all of the content filling social feeds, the information you’re sharing must be extremely compelling to gain the attention of your targets. Monitoring your social media channels can be a great way to watch for what information your prospects are finding most helpful, and tailor your content to those findings.
Monitoring is a great way to stay up-to-date on industry trends. It’s important to follow trending topics and hashtags, and look for opportunities to engage in discussions with potential leads. Following industry-relevant trends and engaging in those conversations can be a great way to connect with new leads and fresh prospects in a way that is engaging, helpful and relevant.