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May 04, 2021

Introducing the Scratch-off Mailer

HubSpot Video


Encourage offer redemption with the Scratch-off Mailer.


Using a Variable Scratch-Off Label allows you to personalize your offer for each record in your mailing list. The personalized scratch-off format eliminates the need for multiple print runs and presorts, ultimately saving you time and money. 


This self-mailer format is ideal for encouraging offer redemption in a fun, interactive design that allows you to customize the outer panels, inner panels, or both. 


Possible uses for the Scratch Off Mailer format include:


• Special Promotions

• Acquisition Campaigns

• New Product Launches

• Reactivation Programs

• VIP Offer

Download the Scratch Off Mailer Template


Find more articles, tools and formats in Launch Room, your go-to place for direct mail inspiration. 


Created to spark inspiration, Launch Room direct mail formats all have free working design templates to save production set-up time, allowing you to easily test new ideas to lift response rates. Subscribe to our monthly newsletter for direct mail tools, templates and tips.


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