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June 08, 2021

Stand Out with Permit Imprint Indicia

SW_USPS Marketing Mail


According to the Direct Marketing Association,  the average direct mail response rate is between 5% and 9%, making direct mail more effective than other promotion methods.


Using the postage area is a unique way to stand out in the mailbox. The majority of marketing mail sent uses a postage permit imprint instead of a first-class stamp. This imprint can trigger a negative response to recipients by categorizing your piece as "Junk Mail".


To overcome this stereotype, we suggest using different designs. Below are permit imprint design ideas that are approved by the USPS® and have a unique appearance.


Approved Basic Indicia Formats


There are requirements to be granted a permit imprint indicia. These include:


Line 1: Class marking

Line 2: The words "U.S. Postage Paid"

Line 3: City and state where permit is held

Line 4: The word "Permit" and your permit number.


If you're interested in learning more about custom indicia (which can be up to five lines long), you can sign up for a FREE consultation with one of our direct mail professionals today.


Direct Marketing Assessment Streamworks


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