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According to the Direct Marketing Association,  the average direct mail response rate is between 5% and 9%, making direct mail more effective than other promotion methods.

Using the postage area is a unique way to stand out in the mailbox. The majority of marketing mail sent uses a postage permit imprint instead of a first-class stamp. This imprint can trigger a negative response to recipients by categorizing your piece as "Junk Mail".

To overcome this stereotype, we suggest using different designs. Below are permit imprint design ideas that are approved by the USPS® and have a unique appearance.

There are requirements to be granted a permit imprint indicia. These include:

Line 1: Class marking

Line 2: The words "U.S. Postage Paid"

Line 3: City and state where permit is held

Line 4: The word "Permit" and your permit number.

Uncover opportunities to improve your existing marketing campaigns by saving money. Sign up for our FREE Education Email Series Direct Mail: Cost Reduction Strategies for more cost-saving strategies.