SEO is ever-changing. With all the algorithm updates and SEO information circulating the internet, it can be hard to decipher what’s fact versus what’s fiction. Stop wasting time tailoring your SEO strategy to long-lost requirements. It’s hurting your SEO results, and your wallet.
Below we outline a few SEO myths that you should leave behind, so that you can start implementing tactics that will get your website found.
Myth: SEO is all about ranking.
Ranking is not as important as it used to be. It’s been discovered though user-behavior studies that even though the first three listings are frequently clicked, users favor top listings on subsequent pages too. These studies also found that results with rich text or snippets that appear below the top three results get much higher click-through rates. Ultimately it’s important to understand that ranking does not guarantee success. High click-through rates don’t necessarily mean higher profits.
Myth: Meta descriptions have a huge impact on ranking.
Though they are helpful for users, meta descriptions present no advantage for search engine ranking – Google announced this back in 2009. But one thing is for certain when it comes to meta descriptions, they do help your content stand out. Having a compelling meta description can help a user decide whether to click through to your website, versus the next one.
Myth: A secure site isn’t important for SEO.
Believe it or not, security does play an important role in SEO. As of 2014, Google announced that it would take HTTPS sites (secure sites) into consideration when establishing ranking. This is a small signal now, so don’t worry about frantically moving over to an HTTPS site just yet. It is however, important to understand that a non-secure site could result in your search engine raking suffering.
Are you interested in learning more about SEO fact versus fiction? Check out our e-Book with the complete 17 SEO myths you should be leaving behind.