Integrated direct mail marketing programs are the name of the game here at Streamworks.
We believe that not only is direct mail alive and well, but by joining forces with digital technologies and tactics, it’s entering a new renaissance (actually, we believe that we’re already in the midst of this renaissance). The integration of digital and direct mail is a frequent topic on this blog, along with the role of direct mail programs in a digital world.
Hoping to achieve greater results from your marketing campaigns this year? We encourage you to incorporate direct mail programs into your integrated marketing strategy. The combined forces of direct mail and digital have the potential to give a serious boost to your marketing performance.
Here are four of our favorite blogs on the topic:
With more than 750 million daily users on Facebook alone—and a bevy of analytic tools available to categorize, segment, and target those users any which way you want—marketers are allocating more of their resources toward reaching potential customers on their preferred social platforms. Traditional social media tactics can result in missed opportunities. The answer? Engage consumers across multiple channels.
Much of direct mail’s continued success is based on trust. Consumers trust what they can touch, feel, and understand. Direct mail and digital are often treated as an either/or proposition. In reality, that couldn’t be further from the truth. Both direct mail and digital initiatives achieve greater results when their forces are combined.
When you combine the tangible emotional power of direct mail with the real-time tracking power of digital, you get the best of both worlds: an actionable, targeted message delivered to your audience right when they are primed to convert. In short, direct mail + digital = better together.
Retention and loyalty campaigns can go a long way toward mitigating the problem of customer churn on the bottom line. What do you do once a customer jumps ship? There is hope. According to metrics, you’ve got a 5-20 percent probability of converting new prospects; when you sell to past customers, the conversion probability rate jumps to 40 percent. It’s called a win-back strategy. We can help.
Want to discover ways to keep your direct marketing strategy on-point for 2018?
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Editor’s note: This blog post was originally published in December 2016 and has been updated with additional information.