Reduce Your Direct Mail C...
We are continuing our series on cost reduction strategies with a tip about mail producti...
We are continuing our series on cost reduction strategies with a tip about mail producti...
Dirty data isn’t just a mess—it’s a menace.
For today’s marketer, information truly is power. The wealth of data available to us t...
Right offer, right audience, right time—those have been marketing’s three tent poles sin...
When businesses first started employing email marketing, it was common to use the old spra...
Of the contacts in your database, how many do you think you have inaccurate information ...
Machines are great. They can produce direct mail pieces quickly and reliably but sometimes...
When executed well, direct mail campaigns can be a highly effective marketing tool. Avoid ...
Email marketing databases decay at an average rate of 2% per month, which means you can ex...
Email marketing databases decay at an average rate of 2% per month, which means you can ex...
Unless they’re regaling you with the details of their recent gall bladder surgery, there...
Making New Year resolutions is a tradition for many of us. We resolve to lose weight, eat...
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