Many people say that a donor isn’t a donor until they’ve made their second gift.
A well-crafted, well-timed Welcome Kit—like the one below—can go a long way toward keeping those new members engaged and primed for your subsequent appeal.
Nonprofit organizations like this format because it can be easily customized to include any combination of the following:
• Welcome Letter
• Reply Envelope
• Newsletter or Brochure
• Thank You Gift or Member Card
This USPS® approved template is ready for your design team to customize—or let us do it for you. We can scale paper options, additional inserts, design services, and digital integration to fit your needs and budget.
• Envelope: #10 showcase window
• Letter: 8.5" x 14"
• BRE: #9
• Card: 2.125” x 3.5”
Address labels are great gifts for #10 envelope: click here for more ideas!
Many organizations send this welcome kit out within the first 30 days of giving. However, we recommend sending a personalized thank you ahead of it. Not only does this show courtesy, responsiveness, and gratitude, but it also makes the in-home arrival of your Welcome Kit more impactful and…well…welcome.
Looking for an engaging Welcome Kit to show your appreciation?
Looking for more information on how to effectively market your nonprofit? You can download a FREE copy of "Marketing for Nonprofit Organizations" for a few tips on ways you can improve your marketing efforts for 2022 and sign up for our educational email series.